After over a year away, loyal fans are eager to return back to the events and venues they love. As we’ve learned through search data, consumers are shifting their purchasing habits and game-day expectations and teams need to pivot their strategies to meet these behaviors.
The need for investment in the customer journey and enhanced technology is clear through both search data and qualitative evidence. An improved experience on gameday and beyond presents a myriad of opportunities for leagues, teams, and venues to grow their customer base; find new ways to connect to audiences; create new methods to monetize fan engagement; and develop long-term plans and strategies with high potential for success.
The trends to stay on top of are apparent – stay on top of them with our research below.