As the world reopens and we adjust to a post-pandemic society, destination marketing organizations need to adjust how they approach their marketing, from lead generation to routine interactions with visitors. SEO, social media campaigns, and guidebooks remain popular...
Nearly every industry has focused on digital transformation plans over the past half-decade. Today, many companies are wrestling with how to respond to economic uncertainty, and whether now is the time to continue their digitization efforts or tighten their belts. ...
Without a doubt, there has been a rapid transformation in technology, especially in the entertainment industry. Whether it’s enhancing quality in movies and television or finding new and inventive ways to produce content, the sole purpose is to increase engagement...
Whether you are an enthusiastic participant, cautious observer, or vehement detractor, artificial intelligence (AI) in tourism quickly alters how we plan our visits, where we stay, and what we do when we are there. You probably are not aware of how much conversational...
Chatbots have long been used by customer service teams to quickly answer questions that are repetitive and can take valuable time away from completing other priorities. Chatbots have evolved a lot since Joseph Weizenbaum debuted the first chatbot, ELIZA, in 1964....
If you’ve ever worked in a restaurant, chances are you needed to have a working knowledge of the menu, and maybe even had to rattle off that day’s specials. What if you had to be able to accurately relay information on every possible meal and drink combination, as...
