Snowbird Wins NSAA Award for Best Use of Mobile Tech with Dog Chat
Programmed with Ski and Mountain resort-specific knowledge volume, the Dog Chat can answer inquiries in real-time, ranging from information on Snowbird’s COVID-19 safety protocols, ticketing, lodging deals, lift statuses, upcoming events, and much more.
The platform also provides a reliable way for Snowbird to communicate with guests no matter the time of day or how busy phone lines are. Finally, the virtual assistant allows Snowbird to learn from the questions being asked, helping to inform future communication strategies and operational decisions.
Providing immense help to customer service staff, 24% of all messages received by the Dog Chat have been ticket buying requests, which has allowed them to drive $150,000 in projected annual assisted revenue into the purchase funnel and save guests time. The Dog Chat has enabled Snowbird to free up call and email volume for their staff, allowing them to utilize more of their time to help on-site guests.
Thanks to their ability to weave their brand, avy dogs, with a useful and functional tool, Snowbird was awarded the 2021 NSAA Best Use of Mobile Technology.
Inbound Messages Received Since February 2020
Projected Annual Assisted Revenue
Staff Member Work Weeks Saved
of all messages received have been ticket buying requests.
Digital Marketing Manager, Snowbird