Customer conversations don’t end when a question is answered—they’re just getting started. Every inquiry, whether about purchasing tickets, learning about upcoming events, or getting parking or activity information at the location, is an opportunity to deepen engagement and build lasting relationships. But what happens when those conversations exist in silos, disconnected from the broader customer journey? The answer: missed opportunities, fragmented experiences, and untapped potential.
That’s why we’re excited to introduce a connection between our AI Agent Engine and Marketing Engine through the ‘notify subscription’ feature.
With our new update, customers can now subscribe to receive notifications about the topic of interest via chat. Their information seamlessly transfers to the Marketing Engine for outbound outreach using email, SMS, WhatsApp, and other powerful channels. This creates a continuous engagement loop, capturing and nurturing customer interest through targeted campaigns.
Why a Connected Ecosystem Matters
Managing customer interactions across outbound and inbound channels can be overwhelming and disjointed. A connected ecosystem ensures that every touchpoint is tracked, analyzed, and leveraged to inform the next action. By integrating AI-driven interactions with automated marketing efforts, businesses can:
- Create Deeper Engagement: Capture interest and PII during conversations with AI agents and continue nurturing through personalized follow-ups.
- Drive Conversions: Ensure potential or existing customers receive timely, relevant offers that align with their interests.
- Streamline Operations: Reduce manual processes and enhance efficiency by automating data transfers between systems.
This integration empowers businesses in sports, entertainment, and tourism to seamlessly transition from real-time interactions to long-term engagement, all within a single ecosystem
Seamless Implementation
The AI Agent Engine’s ‘notify subscription’ feature makes it easier than ever to turn casual inquiries into meaningful connections. Here’s how it works:
1. Customer Subscription
A user interacts with the AI Agent Engine and subscribes to receive updates on their interests, such as ticket availability or event reminders. Subscription includes the ability to capture a user’s email and phone number.
2. Data Sync
The contact information is passed from the AI Agent Engine to the Marketing Engine automatically, ensuring no manual effort is required.
3. Automated Campaigns & Journeys
Businesses can use this newly created audience segment to launch personalized SMS, WhatsApp, or email campaigns tailored to their subscription interests, driving immediate engagement. Another option is to develop automated journeys to nurture customers or increase revenue.
Use Cases You Can Launch Today
Our new integration opens up endless possibilities for businesses in sports, entertainment, and tourism. Here are a few examples:
Sports
A fan visits the team’s website searching for season ticket details and asks the chat for information. Since ticket details aren’t available yet, they subscribe to be the first to know via email or SMS. They are automatically added to an early notification segment, ensuring they receive an instant alert as soon as tickets go on sale. Once notified, they purchase their tickets before the general public. When they arrive at the stadium, they can return to the chat to access their mobile tickets, find the nearest concession stand, or locate the merch store. After the event, they receive an email with game highlights and exclusive offers, keeping them engaged for future games.
Entertainment
A fan asks in chat when their favorite touring show will return to their city. Using the notify subscription feature, they sign up for a regional alert, ensuring they’re the first to know when new dates are announced in their area. The moment the event is scheduled, they receive an instant SMS notification, allowing them to secure tickets before the general public. This hyper-specific segmentation helps event organizers gauge demand in different regions while keeping fans engaged. If they don’t purchase immediately, a follow-up message with a presale offer encourages conversion. Once they buy, they’re seamlessly added to a post-purchase journey, receiving event reminders, exclusive content, and relevant upsell opportunities.
Tourism
A visitor asks in chat when a popular seasonal attraction, such as a national park tour or holiday market, will reopen. Using the notify subscription feature, they subscribe to updates for that specific attraction right in chat, leaving their email address. As soon as dates are confirmed, they receive an instant email notification, prompting them to book their experience before availability runs out. If they don’t book right away, a follow-up email with early-bird pricing or premium packages encourages them to finalize their plans. Once they purchase, they’re added to a pre-visit journey, receiving travel tips, itinerary suggestions, and exclusive experiences to enhance their trip.
By connecting the AI Agent Engine with the Marketing Engine, businesses can unlock a world of possibilities. From capturing leads to nurturing them with automated workflows, this integration allows you to stay connected with your audience and drive meaningful interactions effortlessly.
If you’re looking to streamline your customer communications and maximize your marketing efforts, it’s time to leverage the power of our connected ecosystem. Stay tuned for more updates and success stories as we continue to enhance our capabilities!
