Premiership Rugby

“The data doesn’t lie. We would have never been able to handle the volume of inquiries and still maintain our usual level of fan satisfaction without the AI Assistants from Satisfi Labs. We are amazed at how quickly they got everything up and running, just in time for the final. It not only removed our staffing and training burden, but now we have all this data to help inform the business for next season.”

Rob Denham, Marketing Data Analyst


In June 2022, Premiership Rugby realized they would benefit from the implementation of an agile solution to answer the surge of ticketing questions expected around the Gallagher Premiership Final. Premiership Rugby was able to multiply its capabilities by quickly implementing Satisfi Labs’ Ticket Sales and Ticket Service Assistants. They trained these AI-powered Assistants to respond to the volume of incoming traffic.