Cure Bowl's Next Step In Marketing Automation

Case Study

Beyond Automation: How the Cure Bowl Stepped Up Their Marketing Game

Summary

The Cure Bowl partnered with Satisfi Labs to transform their marketing efforts using the comprehensive Marketing Engine platform. Within just two weeks, their team was fully operational on the new system, gaining access to powerful tools and connects marketing automation with their AI agent which is unique to Satisfi Labs. The all-in-one solution eliminated the need for multiple platforms while providing deeper audience insights that are helping them prepare for the 2025 Bowl Game. Since implementation, they’ve seen significant improvements in campaign performance, operational efficiency, and audience engagement—directly contributing to their goals of increased ticket sales and enhanced fundraising potential.

Group of University of Alabama Students Walking on Campus

Challenge

The Cure Bowl marketing team was struggling with disconnected marketing tools that limited their ability to reach fans effectively. Their previous system couldn’t coordinate messages across different channels, making it difficult to deliver consistent communications, and did not include industry-specific journeys or templates. Lacking reliable data on their audience segments, analyzing which campaigns were working proved difficult. With 2025 Bowl Game plans well underway, as well as other events the team conducts in the Orlando, Florida area, they needed a solution that would unify their marketing efforts, provide better insights, and help them engage with fans more effectively—all without breaking their budget or requiring months of training.

University of Alabama AI Agent displaying on Mobile Device

Solution

Satisfi Labs’ Marketing Engine provided the Cure Bowl with an all-in-one platform that quickly transformed their marketing capabilities. The team was fully onboarded in just two weeks, with hands-on support ensuring they could immediately start creating campaigns. The platform enabled them to manage email, SMS, social media, and landing pages all from one interface. New personalization features allowed them to create different messages based on fan behavior and preferences, and assist in showing exactly who is engaging with their content and how to better target their messaging for the upcoming 2025 Bowl Game. What’s more, the Marketing Engine connects directly with Cure Bowl’s AI agent, where the Satisfi Labs team is continuing to roll out features that further connect outbound marketing automation with AI chat capabilities.

“Transitioning to the platform was easy. The Satisfi Team provided great onboarding and training with a real person, so we were able to hit the ground running quickly without affecting our current campaigns.”

– Matt Stover, Associate Director, OSF

Results

After implementing the Marketing Engine in just 10 days from the first onboarding call, the Cure Bowl has experienced tangible improvements across their marketing operations. Cure Bowl was even able to upload their current contact database as well as previous unsubscribes in less than 24 hours. Their team now manages all campaigns from a single platform instead of juggling multiple tools, dramatically reducing the time spent on technical tasks and allowing them to focus on creating compelling content. For the first time, they can identify which messages resonate with specific audience segments and adjust their strategy accordingly. After-hours engagement is now captured through automated journeys, turning what was previously lost opportunity into valuable fan interactions. The marketing team has shifted from a one-size-fits-all approach to targeted communications based on fan interests, leading to noticeable improvements in open rates, click-throughs, and ultimately ticket purchases. As they prepare for the 2025 Bowl Game, they’re able to make informed decisions about resource allocation, messaging priorities, and timing based on actual audience behavior rather than guesswork.

Days From First Onboarding Call to Live

Time It took to upload entire contact database & unsubscribe lists

New outbound marketing channels implemented since launch

“Transitioning to the Satisfi Marketing Engine has been a game-changer for us at the Cure Bowl. It has more features and data insights than our previous platform, is user-friendly, and also saved us hundreds of dollars per month. Having our email, SMS and social media marketing all in one platform is convenient and allows us to execute and manage multi-channel campaigns much more efficiently.”

Matt Stover
Associate Director
Orlando Sports Foundation

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