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I'm here to help you discover how our Agentic platform can boost your revenue, enhance the guest experience, or save your staff time on manual tasks.
On September 9, Vimal Vyas (Visit Raleigh), Allison Brown (Discover Long Island), and Todd Read (SoIN Tourism) joined Dan Flores, Head of Tourism at Satisfi Labs, to talk about what AI is actually doing for their destinations. Three DMOs, three different roles, one honest conversation.
Here are the highlights.
A leisure visitor and a meeting planner want very different things. One is looking for inspiration and quick answers, while the other arrives with dates, attendance, and room nights. A single, general agent can't serve both well.
Why it matters: An agent built for planners can qualify a lead and route it straight to sales. Even when a planner doesn't finish, the conversation still captures who they are and what they need, which a form never does.
How Satisfi Labs helps: Satisfi Labs builds audience-specific agents, such as meetings, visitor experience, and membership agents. Each one is designed around what its audience needs to accomplish.
Visitors now get answers from Google and AI tools before they ever reach your website. The panel agreed DMOs need to own those answers, not leave them to the open web.
Why it matters: If you don't own the answer, someone else will tell your story for you, and not always accurately.
How Satisfi Labs helps: Satisfi Labs AI Agents answer from your own approved content and data, not the open web. Every answer reflects your brand, your partners, and your latest information.
During the Carolina Hurricanes' Stanley Cup run, Visit Raleigh and the Hurricanes both ran Satisfi Labs agents, so a fan asking about the game could get restaurants, parking, and things to do in the same conversation. Over two weeks, the two agents handled close to 4,000 conversations and saved an estimated 195 staff hours. Read the full case study here.
Why it matters: Your busiest moments are when visitors need answers fastest, and when your team has the least time to give them.
How Satisfi Labs helps: Satisfi Labs works with teams, venues, and destinations, so their agents can share one conversation. A fan asking about the game can also get the right restaurant, parking spot, and plan for the night, without switching sites.
Every question a visitor asks is zero-party data. DMOs on the panel use it to rebuild their websites, spot confusion around their programs, and fill content gaps.
Why it matters: You stop guessing what visitors want. Your website, content, and ad targeting can follow what people actually ask.
How Satisfi Labs helps: The Agent Performance Console turns every conversation into insight. It shows what visitors ask, where they get stuck, and whether they got what they came for, so your team can act on it.
Most DMOs run lean, often with a one-person sales team or no visitor center at all. Questions don't stop when the office closes.
Why it matters: If travelers don't get the answer from you, they'll get it somewhere else, immediately.
How Satisfi Labs helps: Satisfi Labs agents answer around the clock and hand your team qualified leads and real context. Your staff can focus on partners, planners, and the work that needs a human.
The panel agreed the next 6 to 18 months will be about agents for every department, from sales and marketing to leadership, connected across a destination's venues and partners.
Why it matters: The destinations that connect their systems now will be the ones AI tools trust and recommend later.
How Satisfi Labs helps: Satisfi Forward, our forward-deployed engineering practice, connects your agents to the systems, data, and partners your destination already runs on. It builds tailored solutions that grow with you.
Want the full conversation? The complete session is available on demand.
