Ripley’s Aquarium and Attractions of the Smokies, in Gatlinburg, Tennessee introduced a new and dynamic artificially intelligent virtual assistant for visitors to interact with on the associated websites and Facebook Messenger accounts. Our team built a deep knowledge base, in collaboration with the Gatlinburg marketing staff, to recognize and understand the many facets of the facility’s operations. Our platform answers thousands of visitor questions instantaneously and provides them accurate information based on their location inside the Aquarium and associated Attractions.

Since its launch, the platform began recognizing patterns of similar customer inquiries, including requests and interest about in-state discounts for Tennessee residents. We presented this data to Ripley’s, and the facility quickly responded by creating a brand new Resident Ticket Discount. The platform fielded ~2,000 questions on the intent shortly following the announcement of the new discount offering, boosting regional engagement and foot traffic.